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Which Millennials Are Spending Money

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Customer Segmentation and Persona Development

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A Tale of the Challenges of Customer Experience Initiatives

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Qualitative and Quantitative Research Methods in Marketing

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Financial Institutions Focus on the Wrong Challenge in the Mortgage Process

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The 2017 SoDA Report

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Enough Excuses: Millennials Aren’t Killing Anything

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The Mobile Banking Problem – And How Marketing Needs to Solve It