EQUIFAX | IQ Agency

Smart Demand Generation

Equifax is not only one of the big three credit agencies in the country, it is also a multi-faceted financial services company. IQ is an AOR for both the B2B Personal solutions side of the company, which sells credit monitoring and identity protection services to consumers, as well as for the larger B2B side, which supplies business insights to companies all over the world.

On the Personal Solutions side we conduced strategic work to rationalize all the consumer brands. We further develop messaging platforms and strategic positioning for the key brands. We have also developed creative and strategy for consumer demand generation and consumer education campaigns.

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On the B2B side IQ develops go-to-market strategies for a variety of products in various verticals. These include all messaging, media planning and creative execution across media channels.