Creating Spots for an Iconic Brand

Nothing could be more validating than to have GEICO, known for the consistent brilliance of its commercials, ask IQ to create spots for this powerhouse brand and then to have those spots selected by Adweek as Ad of The Day.

GEICO Literal Office: Blind Copied

GEICO Literal Office: Selling the Projector

The four commercials that IQ developed were built around GEICO’s long standing message of saving money.

Of course great ideas are still only part of the battle; and a brand like GEICO expects great thinking to be translated into world class creative and execution. 

GEICO Literal Office: Sharing an Office

GEICO Literal Office: Verbal Email