Suntrust | IQ

Making Education Engaging

Increasingly independent consumers are more influenced by education than advertising. That’s why at IQ we focus on how to make education as engaging as possible within the context.

The SunTrust Retirement Tool Box is designed to help the many people who hesitate to explore financial subjects understand the steps they can take make their own retirement a reality.

The toolbox is a modular, educational platform that includes seminars, videos, tools, calculators and articles. It can be accessed from plan participants’ authenticated employer sites.


The Suntrust toolbox is an example of a dashboard approach to content. With so many parity products in the financial category, easy to consume education and useful tools can often be the difference between being connected with consumers or being irrelevant.


IQ applied its extensive experience with the dynamics and psychology of retirement to the development of the strategy and execution, including all content creation, of this example of next generation financial services marketing.