GEICO Literal Office

The Client:

GEICO is the second largest seller of automobile insurance in the US.

The Challenge:

GEICO asked IQ to create a new video campaign that relayed their brand promise of 15% savings, relayed entirely through a :15 pre-roll time frame.

Our Solution:

The four spots we shot in one day delivered on Geico’s long-standing savings message and fit within the brand tradition of absurd, offbeat humor.

The Results:

Selected by Adweek as Ad of The Day and received 12 million views on YouTube.

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