Pergo is the world's most recognized laminate flooring brand.
During the peak installation season of summer, one of the world’s largest manufacturers of laminate flooring needed to increase sample orders and raise brand awareness at a big box home improvement store. Pergo’s most important new product, Outlast+, had a breakthrough story to tell about being the first laminate flooring to resist water damage.
Our target market understood that kids with active imaginations were the most likely cause of a water-damaged floor. Being a summer promotion, we were inspired by classic water-themed summer movies as kids might recreate them in your living room.
A landing page on Pergo.com housed our summer home movies, allowed users to browse all Outlast+ flooring styles, and directed to HomeDepot.com for purchasing samples.
The Outlast+ campaign experienced above industry-average view-through-rates of 39%, as well as a very high video completion rate.
During this campaign, we also tested running targeted video ads across mobile and desktop devices aimed at movie-goers with an affinity for home improvement and DIY. This test alone drove nearly 2 MM impressions and resulted in over 35,000 clicks to the Outlast+ landing page with an above-average click rate of 1.76%.
Our fun, unique creative drove strong engagement with our video content as we garnered a video completion rate of 88%. Videos appearing in social ads generated another 3.75 MM impressions and nearly 92,000 clicks to the campaign