Marketing Strategy | IQ


Strategic planning is under everything we do

Today you cannot think about one problem or tactic in isolation. Everything connects to everything else so you have to think about ecosystems as a whole.  At IQ we are in the business of holistic business transformation, because there is no longer any separation between marketing, the consumer and the rest of a business. Everything a brand does with its consumers fundamentally affects its value and few businesses are immune. That’s why IQ has developed a next generation approach to strategic planning, which gives us the intelligence and insights we need to create truly differentiated, meaningful marketing, and gives our clients a better way to approach the complexity of the modern marketplace.


A complex marketplace and digitally savvy, demanding consumers make strategic planning essential.



The result of our process is an ordered marketing system built around the way the modern consumer behaves.


Our Strategic Process

1. Discovery

We start by fully informing ourselves about the brand, the company, the competition and most important, the consumer.

2. Journey Mapping

Then we map the journeys that your targets take to purchase and beyond to advocacy, in the process uncovering key influences and interaction points.

3. Content Strategy

Next, we develop a content strategy to determine the right messaging and approach for every interaction.

4. Business Alignment

Identified channel tactics are then validated and prioritized against business goals.

5. Execution Playbook

Finally, prioritized tactics are outlined in an execution roadmap covering 18-24 months, including all key details of execution, goals and measurement.

Strategic Capabilities

Our strategic practice includes the following disciplines. Every project does not require every discipline and engagements vary in size and scope. Examples of all deliverables are available upon request

Content Strategy

•  SEO
•  Social Media Strategy
•  Community Mgmt
•  Content Audits

Data Strategy

•  Website Tagging
•  Reporting
•  Analytics Plan
•  Measurement Plan
•  Data Gathering Plan
•  Personas

Channel Strategy

•  Email Strategy 
•  Social Strategy
•  Lead Gen Strategy
•  Media Planning

Customer Experience 

•  IA
•  UX Architecture
•  Experience Audits
•  User flows
•  CX Mapping

Brand Strategy

•  Brand Architecture
•  Messaging Plan
•  Brand Planning  

Quantitative Research

• Customer Surveys
• Social Listening
• A/B Testing
• Segmentation Studies

Qualitative Research

• Social Listening
• Focus Groups
• Shopper Studies
• Message Boards
• Competitive Analysis

Now let’s talk about your needs and challenges