February 15, 2017, posted by Kevin Smith

Ad Math: How To Calculate Share of Voice

Share of Voice measures the percentage of media spending by a company compared to total media expenditure for the product, service, or category in the market.

You calculate Share of Voice by taking your advertising spend and dividing it by the total of all market advertising spend for the same type of product or category.

So why does that number matter? Well, a high share of voice can lead to increased awareness which should ultimately lead to an increase in sales and overall market share.

Keep in mind though that it’s not just enough to throw money at your audience to increase your share of voice. What your saying in your marketing is still crucial. After all, it isn’t exactly useful to have the highest share of voice if your message doesn’t appeal to your target customer.

We hope this video helped. If so, please help us out by giving the video a “Thumbs Up” on YouTube and, while you’re there, don’t forget to subscribe to our channel where we’ll release a new whiteboard video each Wednesday.

And as always, if you have a marketing metric that you’d like us to break-down in an upcoming video let us know by adding it in the comments.

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