SXSW Squirrel #brandmascots
Thanks to all who attended our SXSW core conversation: All Grown-up: Brand Mascots in the Digital Age (an IQ + Sapient joint featuring Emily Reid and Derek Fridman). We had a packed house, great insight shared by the audience, and of course, some wacko in a squirrel fuzzy suit. Look for a more complete rundown on the session from Emily later. For now, have a look at some photos from our event after the jump.