Are You Annoying Your Customers?
By now it’s no secret to marketers that customers want and expect personalized communication. Still, there’s a difference between knowing the importance of personalization and being able to execute it effectively. 70% of the emails a consumer receives on any given day are from a brand trying to sell a product. However, the majority of people still cite email as their top preferred method of communication with a brand. So how can you make sure your content stands out? Learn how to make customers feel special, speak their language, and most importantly, give them something in return.