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Integrated Communications and Media Planner

Atlanta | Strategy | Apply Now

IQ is looking for an Integrated Communications + Media Planner who can partner with clients to understand their needs and translate business objectives and consumer insights into an actionable strategy. We are looking for someone who takes the initiative to constantly identify new ways to solve complex problems and the ability to communicate those ideas through presentations to get buy in both internally and with clients.

The Integrated Communications + Media Planner reports to the Director of Strategy and works closely with our Creative team, Project Managers, and Account Directors to build experiences that meet measurable business objectives.

The ideal candidate for this position should be well versed in all things social and digital, with experience in SEO/SEM, and be able to craft blog/email/lead gen plans, marketing plans and brand strategies with minimal oversight. We’re looking for someone with analytical and intuitive skills, marketing and customer research experience, thoughtfulness and effective communication skills.

*Please note that this is a mid-senior level role with 5-7 years of Agency experience required.

Responsibilities:

Media + Marketing Planning – Draft media plans that include campaign projections, budget allocations, objectives, ad format recommendations, and KPIs. Working closely with the Director of Strategy, produce and present recommendations and launch campaigns from the ground up, using insights to shape messaging and drive creative briefs.

Media Buying + Optimizing – Load creative assets, format copy with correct targets + media spends. Monitor campaigns to ensure media is spending effectively and analyze media performance to boost campaigns and deliver on client expectations.

Reporting – Collect data from completed campaigns and organize into templates that can be easily translated by team members and clients alike. Give overviews of strategic assessment of performance to help shape the data story for reporting.

Brand Strategy – Utilize extensive knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendations.

Requirements

  • 5-7 years of experience, with a minimum of 3 years in a Media Planning role [traditional + digital] within an agency environment
  • Comfortable creating media plans to achieve client goals
  • Cross departmental experience working with Strategy, Accounts, and Creative teams
  • Organized and data driven; Experience managing multiple campaigns at once and the ability to balance, prioritize and properly assign work associated with multiple, concurrent projects
  • In-depth understanding of social media and digital marketing landscape, familiarity with best practices for SEO/SEM, as well as knowledge of social advertising beyond Facebook/Instagram (Youtube, Pinterest, Snapchat, Twitter etc.)
  • Appreciation of (and hopefully some proficiency in) customer experience planning and user-centered design
  • Professional and enthusiastic collaborator with both team and clients, with the ability to work autonomously and in a team environment
  • Experience in retail or financial institutions preferred, but not required
  • Willingness and ability to learn and do whatever is needed to see a project through to completion

Benefits

  • Fully paid employee health care with family options
  • Paid vision and dental with family options
  • 16 days PTO plus public holidays
  • 401k
  • Great work/life balance
  • Dog-Friendly office

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Marketing Channel Coordinator

Atlanta | Strategy | Apply Now

IQ is looking for a talented Marketing Channel Coordinator with 1-2 years experience to join our Atlanta-based team. The Strategy and Insights Group at IQ is a multidisciplinary team made up of experts in data analysis, user experience, media planning. social media strategy, campaign planning, brand strategy, and more.

The Marketing Channel Coordinator reports to the Director of Strategy and is responsible for implementing and measuring marketing initiatives for our clients that meet business objectives and fill a specific need in a consumer's decision journey. The ideal candidate would have experience with email marketing, SEO, CMS management, social media, and website analytics.

RESPONSIBILITIES:

  • Assist the creative team in content brainstorms, recommending content by relevance to the channel it’s being created for
  • Ensuring content is uploaded correctly, scheduled on time, and are displayed correctly within the various channels
  • Daily monitoring of client social media platforms
  • Responding to customer service inquiries, replying to follower comments and messages, and interacting with user generated content
  • Collect and interpret data for reporting
  • Monitor and track spend across channels for clients; Compare actual spend to forecasted spend
  • Implement email marketing tactics to continue contact list growth, generate leads and nurture leads
  • Ensure content is relevant to marketing goals
  • Upload and optimize blogs for search

Requirements

  • Bachelors degree in marketing, communications, or related area of study.
  • 1-2 years experience bringing strategy to life throughout project or program life cycles
  • Have an understanding of social media and marketing
  • High personal motivation, self-management, and detail-orientation; ability to take responsibility in meeting deadlines and making progress without direct supervision.
  • Strong communication skills; both verbal and written. Ability to implement best practices for writing content.
  • Growth Mindset: capacity and willingness to learn new skills constantly
  • Must be able to implement multi-channel social and marketing strategies
  • Understand how to use a variety of content and inbound marketing platforms
  • Be able to think strategically to recommend how to optimize across channels
  • Flexibility and adaptability in responding to new assignments and challenges in a fast-paced work environment
  • The ideal candidate will have experience working in financial services, but this isn't mandatory.

Benefits

  • Fully paid employee health care with family options
  • Paid vision and dental with family options
  • 16 days PTO plus public holidays
  • 401k
  • Great work/life balance
  • Dog-Friendly office

Apply Now