Renter's App

The Client:

Allstate has been a trusted name in the insurance industry since 1931, offering auto, life, boat, business, home insurance and more.

The Challenge

Nobody wants to dwell on negative things that could happen to their homes or possessions–especially if you're a renter. Allstate partnered with IQ Agency to illustrate the value of renter’s insurance to existing and non-existing Allstate customers. Additionally, Allstate wanted to provide a tool to help prepare their customers for the worst-case scenario–whether it be a hurricane, fire, or another disaster.

The Insight:

Surveys discovered that nearly all homeowners (90 percent) are concerned about protecting their homes, yet haven’t valued their possessions in years — let alone documented what they have.

Our Solution:

Collecting all of that information required for an insurance claim may sound like a daunting task, so our job was to make it as simple as possible by building the Allstate Renter’s App.

The Renter’s App is an easy and quick way for an apartment or home renter to catalog their belongings and see how much it would cost to replace them vs. the cost to insure them. Its ease-of-use and simple navigation take the user through all of their potential belongings and assigns a value of each item, making the value of renter’s insurance clear.

The Digital Locker then lets you maintain a detailed inventory of your belongings so that you can get in touch with an Allstate agent after they’ve seen how much they can save in the event of an unforeseen catastrophe. Of course, if they are an Allstate customer, having all of their information in one place allows them to submit a claim quickly.

The Results:

The app joined other popular Allstate apps such as Allstate Roadside and Good Ride, resulting in more than 125,000 downloads.

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