The Client:

Pergo is the world's most recognized laminate flooring brand.

The Challenge:

During the peak installation season of summer, one of the world’s largest manufacturers of laminate flooring needed to increase sample orders and raise brand awareness at a big box home improvement store. Pergo’s most important new product, Outlast+, had a breakthrough story to tell about being the first laminate flooring to resist water damage.

The Solution:

Our target market understood that kids with active imaginations were the most likely cause of a water-damaged floor. Being a summer promotion, we were inspired by classic water-themed summer movies as kids might recreate them in your living room.

The Website:

A landing page on housed our summer home movies, allowed users to browse all Outlast+ flooring styles, and directed to for purchasing samples.

The Results:

The Outlast+ campaign experienced above industry-average view-through-rates of 39%, as well as a very high video completion rate.

During this campaign, we also tested running targeted video ads across mobile and desktop devices aimed at movie-goers with an affinity for home improvement and DIY. This test alone drove nearly 2 MM impressions and resulted in over 35,000 clicks to the Outlast+ landing page with an above-average click rate of 1.76%.

Our fun, unique creative drove strong engagement with our video content as we garnered a video completion rate of 88%. Videos appearing in social ads generated another 3.75 MM impressions and nearly 92,000 clicks to the campaign landing page.

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