Quick-Step Style
My Floor App

The Client:

QuickStep designs and manufactures a wide variety of laminate, wood and vinyl floors that are easy to install.

The Challenge: 

Like many complex purchases, floor shopping can be overwhelming. Crowded stores, limited samples and the daunting task of making a big purchase can cause customers to hesitate and often choose to postpone their purchase.

Our Solution:

To make the shopping process easier, we designed the Style My Floor mobile app for Quick-Step flooring.

Armed with insights about the journey shoppers take to a floor purchase, we designed this intuitive app using augmented reality technology to project an image over an existing floor. This allows shoppers to quickly and easily see how Quick-Step floor samples look in any room of their home, helping them match colors and see a wider variety than their local store might carry.

How It Works:

A user submits their email address to receive a printable "trigger". By placing it on the floor and holding up the device, a floor will appear. Once a floor has loaded in view, the user can scroll the color wheel to try out hundreds of floors in their space. Then a user can view floor details right from the color wheel. Snapshots of the floors can be taken and shared, and a full product catalog is available on the app.

The Results:

Style My Floor is now Version 3.0 and remains popular in the App Store.

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