My Floor App
QuickStep designs and manufactures a wide variety of laminate, wood and vinyl floors that are easy to install.
Like many complex purchases, floor shopping can be overwhelming. Crowded stores, limited samples and the daunting task of making a big purchase can cause customers to hesitate and often choose to postpone their purchase.
To make the shopping process easier, we designed the Style My Floor mobile app for Quick-Step flooring.
Armed with insights about the journey shoppers take to a floor purchase, we designed this intuitive app using augmented reality technology to project an image over an existing floor. This allows shoppers to quickly and easily see how Quick-Step floor samples look in any room of their home, helping them match colors and see a wider variety than their local store might carry.
How It Works:
A user submits their email address to receive a printable "trigger". By placing it on the floor and holding up the device, a floor will appear. Once a floor has loaded in view, the user can scroll the color wheel to try out hundreds of floors in their space. Then a user can view floor details right from the color wheel. Snapshots of the floors can be taken and shared, and a full product catalog is available on the app.
Style My Floor is now Version 3.0 and remains popular in the App Store.