January 25, 2017, posted by iq

Ad Math: How to Calculate Customer Acquisition Cost (CAC)

In this week’s Ad Math video, we’re taking a look at Customer Aquisition Cost.

One of the primary ways we, at IQ, help our clients become more efficient with their marketing spend is to have an understanding of how much they are currently spending when it comes to attracting a new customer. This is referred to as your customer acquisition cost (CAC).

In a previous video, we talked about ROI, CAC is a higher-level metric that considers the efficiency of all marketing initiatives.

How To Figure Out Your Customer Aquisition Cost

If you found this video to be helpful, make sure you subscribe to our YouTube channel to be alerted when a new Ad Math video is posted each Wednesday. And if you have a marketing metric that you’d like to see explained, add it in the comments.

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