December 28, 2016, posted by iq

How Brands Should React to Celebrity Deaths

2016 has been a pretty rough year, and tragic events have seemed to arrive at a greater frequency as the year comes to an end.

It’s been a particularly bad year in terms of celebrity deaths as we’ve lost Alan Rickman, David Bowie, Gene Wilder, Florence Henderson, John Glenn, Alan Thicke, Prince, Garry Shandling, Mohamed Ali, Arnold Palmer, George Michael and more. The most recent loss was Carrie Fisher.

Along with these sad losses, you’ve probably noticed a slew of brands wondering how they should chime in and add their two-cents. To help with this decision, we’ve developed a guide:

Should My Brand Post About A Celebrity Death?

Hope that helps! 🙂

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