In a competitive marketplace, your brand buys you consumer preference, defends against commoditization and sets the tone for the customer experience. At IQ we understand that brands are more than logos and colors, they are living symbols of what your company stands for, and will help decide whether consumers stand with you. After all, companies make products, but customers buy brands.

Branding Case Studies

Case Study | Branding

Post Properties Rebrand

Case Study | Branding, Strategy

OCCU Brand Refresh

Branding Posts

Blog Post | Branding

3 Ways Voice and Tone Influence Brand Perception

Blog Post | Branding

7 Steps for Better Branded Journalism

Blog Post | Branding

The Rise and Ruckus of Branded Journalism

Blog Post | Branding

Windows 8 Dates

Blog Post | Branding

Brand Recognition from a 5-Year-Old