Measurement

Making good marketing decisions requires having good information. And while nearly everything in marketing today is measurable, not everything measurable is useful. IQ believes in goal-driven measurement that isolates what matters and as opposed to providing you with a lot of “nice to have” data lacking key inputs that lead to effective decisions, new opportunities, and greater customer loyalty. …We honestly geek out over this stuff.

Measurement Posts

Blog Post | Measurement

Which Numbers Count? Understanding Paid Media Analytics

Blog Post | Measurement

What You Don’t Know Will Kill You

Blog Post | Measurement

Putting Your Customer Data to Work

Blog Post | Measurement

3 Questions Predictive Modeling Can Answer for Marketers

Blog Post | Measurement

Ad Math: What is Churn Rate?